World Sailing

Production partner and media agency for the sport’s world governing body

THE BRIEF

World Sailing needed a new answer to a familiar problem: how to grow the sport’s presence across television, digital and social when traditional broadcast reach had plateaued.

THE HOW

We tackled the challenge in three ways.

First, we created an official monthly television series for World Sailing, supported by a dedicated YouTube channel. Second, we developed an Olympic sailing production and distribution strategy covering both the World Cup Series and World Championships, spanning live programming and highlights. Third, we built a news strategy designed to amplify every major event across TV, digital and social as quickly as possible.

THE RESULT

The strategy gave World Sailing far greater visibility across platforms.

It helped the sport punch above its weight, grow engagement and reach both established and emerging markets more effectively.