HENLEY ROYAL REGATTA

THE RESULT

Henley Royal Regatta benefited from a more coordinated and more effective media operation.

By bringing broadcast, press and social together, we helped the event reach wider audiences while strengthening its position as one of the standout fixtures of the British summer.

THE HOW

We integrated broadcast, press and digital teams into a joined-up operation that gave Henley a far more unified media presence.

Our PR and communications team ran the press office and delivered a robust strategy before, during and after the event. By working closely with the broadcast team, we produced additional video news releases that boosted TV coverage and widened Henley’s voice across the media. Just as importantly, close collaboration with digital and social teams helped us share assets, amplify stories and work more efficiently.
The end result respected the Regatta’s history while helping it feel current, visible and culturally relevant.