The FEI was on a mission to increase interest in the sport of equestrianism while delivering greater value for both themselves and their key commercial partner Longines across broadcast, OTT, digital and social platforms.
We redefined RIDE, a series of beautifully-shot films that focused on the lifestyle and culture of the equestrian world both in and outside of the arena. By broadening the storytelling beyond pure sporting features, we developed a format that could resonate and engage non-core fans.
The production team strives for insightful storytelling with careful editorial planning to ensure Longines exposure is incorporated naturally into these films. We also utilise a range of techniques to bring these stories to life: from single shooter/producers to multi-camera epics using gimbals, drones and horseback crew.
The FEI has been provided with a range of content activated across all platforms - including a global broadcast series - that has broadened the appeal of their sport while delivering additional exposure, value and brand synergy to their key commercial partner.
Head of Content
Please click here if you’ve got a Branded Content project you’d like to talk to us about.Ian Sollors