FEI: Ride

Filmic global TV series for the world governing body

The Brief

The FEI was on a mission to increase interest in the sport of equestrianism while delivering greater value for both themselves and their key commercial partner Longines across broadcast, OTT, digital and social platforms.

Digital Features
Seasons per year
Programmes a year
Households Reached
Films Per Episode

The how

We redefined RIDE, a series of beautifully-shot films that focused on the lifestyle and culture of the equestrian world both in and outside of the arena. By broadening the storytelling beyond pure sporting features, we developed a format that could resonate and engage non-core fans.

The production team strives for insightful storytelling with careful editorial planning to ensure Longines exposure is incorporated naturally into these films. We also utilise a range of techniques to bring these stories to life: from single shooter/producers to multi-camera epics using gimbals, drones and horseback crew.

The Impact

The FEI has been provided with a range of content activated across all platforms - including a global broadcast series - that has broadened the appeal of their sport while delivering additional exposure, value and brand synergy to their key commercial partner.

Credit Roll

Head of Content
Helena Sykes

Series Producer
Gareth Owen

Production Manager
Mary Clarke


Want to Know More?

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Ian Sollors