FEI: Ride

The how

We redefined RIDE, a series of beautifully-shot films that focused on the lifestyle and culture of the equestrian world both in and outside of the arena. By broadening the storytelling beyond pure sporting features, we developed a format that could resonate and engage non-core fans.

The production team strives for insightful storytelling with careful editorial planning to ensure Longines exposure is incorporated naturally into these films. We also utilise a range of techniques to bring these stories to life: from single shooter/producers to multi-camera epics using gimbals, drones and horseback crew.

The Impact

The FEI has been provided with a range of content activated across all platforms - including a global broadcast series - that has broadened the appeal of their sport while delivering additional exposure, value and brand synergy to their key commercial partner.