ICC Cricket

ICC's production partner across multiple world cups and major tournaments

The brief

To help the ICC create their own television operation and bring a consistent look and editorial approach to their major tournaments worldwide. Collaborating with the ICC’s other partners to deliver a unique style of coverage which appeals to both traditionalists and those new to the game.

Major Tournaments

2,175

hours of coverage

Global Venues

194

One Day Matches

143

T20 Matches

New World Test Championship

The how

Aside from ensuring consistent levels of coverage across all events, we also injected more pace to the coverage and used enhanced graphics and more data than ever before. And we supported the coverage with the sharpest analytical cricket brains in the commentary box.

The solution had to appeal to cricket lovers everywhere across all platforms, so finding the right balance was key. That meant meeting the demands of massive cricket broadcasters like Star India and Sky Sports UK, while opening the game to new audiences on digital and social. This was especially important for the women’s game which had been under-served for far too long.

The Impact

The ICC and their broadcast rights holders have been thrilled with the output since we took over; viewing figures have been unprecedented. The 2019 World Cup Final reached a global television audience of 1.5 billion with millions more watching on other platforms.