ICC Cricket

ICC’s production partner across multiple World Cups and major tournaments

THE BRIEF

The ICC wanted to build its own television operation and create a more consistent editorial and visual identity across its major tournaments worldwide.

The challenge was to make the coverage work for lifelong cricket fans while also opening the game up to newer audiences.

THE RESULT

The output delivers record-breaking audiences and strong approval from both the ICC and its rights holders.

THE HOW

We focused on consistency, pace and clarity.

Across events, we introduced stronger graphics, more data and sharper analysis, while making sure the coverage still spoke to cricket’s core audience. At the same time, we worked closely with the ICC’s other partners to create a style that played strongly across traditional broadcasters, digital platforms and social channels.

This mattered especially in the women’s game, where better storytelling and stronger production were long overdue.