Amazon Prime Football

Live match coverage plus VOD from the Premier League and UEFA Champions League

The brief

How does Amazon Prime Video - a non-traditional and non-linear newcomer - gain instant credibility as the home of 20 Premier League games in England per season plus 32 UEFA Champions League matches per season in Germany and Italy with separate highlights programming and VOD content?

16
German Uefa Champions League matches
20
English Premier League Matches
16
Italian Uefa Champions League matches
26
UEFA Champions League Highlights shows
69
hours of premier league coverage
1
SUPER CUP

The how

We set about creating three different broadcast operations – one for each market - who all share a common ethos: to serve their customers in their own language and style; to entertain and to constantly put the customer first.

For our Premier league coverage we have employed the best staff on both sides of the camera to create programming that is engaging to watch and delivers strong editorial personality. We opened an office in Italy where we employ key production and technical staff. In Germany we engaged with a business partner that had the contacts and knowledge in the local market. In England we expanded our vibrant and strong football department to provide a bespoke and original production infrastructure.

The Impact

Sunset+Vine successfully produced and technically delivered Europe’s most prestigious club competitions across three different markets with Prime Video customer feedback coming back incredibly positive.

Note: Stats from 2021/22 season.

Credit Roll

Executive Producer
Nick Moody

Production Executive
Maria Stanley

Technical Producer
Tom Copeland

Senior Digital Strategist
Will Godsiff

Partners

Want to Know More?

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Nick Moody