FEI Global Media Rights

Global rights consultancy

THE BRIEF

The Fédération Equestre Internationale needed support with its media rights strategy across a range of key properties, including the Longines League of Nations, FEI World Cup competitions and European Championships in the Olympic disciplines.

The aim was straightforward: increase media exposure and strengthen the value of those properties in priority markets.

THE RESULT

The work increased live uptake across the properties by 54%, while highlights uptake rose by 82%.

As FEI Commercial Director Ralph Strauss said:
“Thank you for your support during the last months, the broadcast uptake has been great!”

THE HOW

We picked up negotiations with existing prospects and rights holders, then worked with the FEI to identify new opportunities market by market.

That included live, highlights and news deals, plus a time-buy strategy for the Americas, China and Japan where appropriate. We also fed back market insight on content performance and maintained detailed reporting across all agreements.

CREDIT ROLL

Head of Media Partnerships
Sarsfield Brolly

Senior Sales Manager
Joe Rahman

Sales Manager
Rebecca Jones

Media Partnerships Manager
Alice Beecroft

PARTNERS

GET IN TOUCH

Talk To Us About Media Rights Consultancy

Sarsfield Brolly