Mobil 1 The Grid

International motorsport magazine series for a leading global brand

THE BRIEF

Mobil 1 wanted to celebrate its heritage in motorsport and connect with fans around the world through television, digital and social.

THE HOW

We created Mobil 1 The Grid, a global TV series designed to give the brand strong exposure while delivering a fast-paced, access-driven motorsport show for fans.

Every month, the programme put Mobil 1’s racing portfolio front and centre, with exclusive access to teams and manufacturers including Red Bull F1, Stewart-Haas Racing, Porsche, Toyota and Corvette. The TV show was supported by dedicated YouTube, Instagram and X channels.

THE RESULT

Distributed to more than 150+ broadcasters, Mobil 1 The Grid gave the brand the global visibility it was looking for.

It also strengthened Mobil 1’s technology credentials and delivered standout engagement and return on investment.

Credit Roll

Project Director
Ian Sollors

Series Producer
Chris Luke

Head of Media Partnerships
Sarsfield Brolly

Partners

Want to Know More?

Please click here if you’ve got a Branded Content project you’d like to talk to us about.

Sarsfield Brolly