Mobil 1 The Grid

International motorsports magazine series for a leading global brand

The brief

To amplify Mobil 1’s heritage and involvement with motorsport across the globe in a way that celebrates and fuels the passion of fans and consumers alike across television, digital and social.

half hour programmes

119

Broadcasters

43k

transmissions

103m

viewers

21k

Hours of coverage

220m

social media impressions

The how

We created the Mobil 1 The Grid global television series to deliver the brand the exposure they wanted while offering petrolheads around the world the most dynamic motorsports show on television supported by its own YouTube, Instagram and Twitter channels.

Each month the show places Mobil 1’s incredible racing line-up at the front of the grid for a global motorsport audience with exclusive access to the likes of the Red Bull F1 team, Nascar’s Stewart Haas Racing, Porsche, Toyota and Corvette.

The Impact

Distributed to over 100 countries, Mobil 1 the Grid has given the brand the global visibility it sought while underlining their technology credentials and providing unprecedented engagement and return on Investment.

Note: Stats from 2021 series.