Henley Royal Regatta

Full-service media agency: broadcast, streaming, digital and press

THE BRIEF

Henley Royal Regatta wanted to make more of its media assets by bringing broadcast, press and social activity together under one roof.

Sunset+Vine had been the Regatta’s broadcast partner since 2015 and was asked to lead a broader media operation across the event.

THE RESULT

The result was nearly 50 hours of live coverage each year, more than half a million YouTube viewers, over 150 accredited journalists on site and 1.3 million Instagram views during the month of the event.

More importantly, Henley gained a far more joined-up media operation that matched the stature of the Regatta itself.

THE HOW

We worked with Henley to create a distinctive visual plan featuring a floating jib, heavy-lift drone, tracking catamaran and waterborne Cineflex, giving the racing a scale and elegance that stood out across the rowing world.

We also delivered live coverage of every race across all six days of the Regatta. Alongside that, our social team built and ran a bespoke digital strategy, while our Media Partnerships team managed the press office and drove media relations before and during the event.

Credit Roll

Project Director
Andrew Preece

Live Producer
Matt Smith

Production Manager
Diana Keen

Head of Media Operations
Sabina Mollart Rogerson

Technical Producer
Mark Dennis

Partners

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Matt Smith