UEFA Women’s EURO 2022

UEFA’s host broadcast partner with EMG providing Euros match coverage teams

THE BRIEF

With the 2022 Womens’ Euro shaping up to be one of the highest profile sporting events of the summer, UEFA needed a team with the strongest possible football credentials to provide the match coverage for the world’s broadcasters. That team was created in a partnership between OB provider EMG and Sunset+Vine.

Production Teams

Matches

365M

Global Audience

Female Directors

Cameras per Match

17M

BBC Viewers

THE RESULT

The final was a classic… authoritative football from the best in the business devoured by an audience of more than 17m in the UK and celebrated by fans of the game as women’s football rocketed into a new era.

THE HOW

As EMG put the technical production in place Sunset+Vine gathered the team that produces Prime Video and BT Sport Premier and Europa League coverage on a weekly basis. Production planning included an emphasis on women in key roles and staffing the production with key staff who had covered World Cup finals – men’s and women’s – and other major international football tournaments.

Coverage included technical and editorial innovations including four super slomo and two hi-mo cameras plus coverage from outside the stadium to capture the incredible scenes outside the stadium as well as on the pitch. The story climaxed as a joyous England team lifted the trophy in a flood of emotion and celebration.

Credit Roll

Principal Match Director
Jamie Oakford

VT Coord
Tom Tudgay

World Feed Producers
Anne Marie Howe
Joe Thomas Bohl

Vision Mixer
Jordi Alfaro