Geraint Thomas’ success in successive Olympic Games in 2008 and 2012 was the catalyst for an upsurge in cycling interest in Wales. That interest was recognised by S4C which secured the rights and appointed Sunset+Vine to produce S4C’s pioneering Welsh language coverage of the Tour de France in 2014. The remit was to inform and entertain through live and highlights coverage from each of the 21 stages of the world’s most prestigious road race.
S4C’s ground-breaking minority language Tour de France coverage led to further experimentation with the Giro d’Italia and as a result has elevated the broadcaster to becoming a major cycling European broadcasting stakeholder.
Sunset+Vine immediately identified the fact that this ambitious foray would succeed only if the quality of the production and the chemistry of the presentation team provided coverage that took Welsh viewers on the road alongside the peloton. Individuals with strong cycling knowledge (but relatively new names to broadcasting) were earmarked to work alongside more experienced commentators supported by a behind-the-scenes cast of cycling fanatics.
The team has remained largely unchanged over nine years although Sunset+Vine has identified new and fresh names who we have brought to prominence in Welsh cycling.
Furthermore, (and partly due to Covid restrictions) extensive use of new bonded cellular technologies has enabled our production to be compact, mobile and cost-efficient, allowing us to host our coverage just metres from the finish line of each stage.
Please click here if you’ve got a Live Production project you’d like to talk to us about.Cerith Williams