UCI Mountain Bike World Cup

Global host broadcast production for one of Red Bull’s biggest properties

The Brief

Red Bull wanted a production partner with the flexibility, experience and imagination to keep evolving the UCI Mountain Bike World Cup and deliver consistently strong coverage across its own channels and beyond.

THE HOW

Rather than ripping everything up, we refined what already worked and sharpened the editorial strategy to better serve Red Bull TV viewers as well as the UCI’s broadcast and commercial partners.

We supported the live coverage with a broad range of digital assets, introduced smart technical improvements on site and refreshed the talent line-up to strengthen the overall offer.

THE RESULT

By tightening the workflow, improving storytelling and speaking to audiences in the right way on the right platforms, we helped Red Bull grow both reach and engagement.

The success of the work led to an extension of our original three-season deal.

Credit Roll

Executive Producer
Sarah Greene

Series Producer
Jamie Aitchison

Production Executive
Sarah Bucknall

Senior Content Producer
James Livingston