Red Bull were searching for a production partner with flexibility, experience and expertise to continue the evolution of the UCI Mountain Bike World Cup and deliver consistently high levels of production on their channels and beyond.
Live output is supported by delivery of an array of digital assets and whilst we didn’t see the need to introduce wholesale changes to event coverage, we have tweaked and added a sharper editorial strategy designed to be more relevant to both Red Bull TV’s viewers and the UCI’s broadcast and commercial partners.
We have leveraged production resources onsite and introduced some smart technical innovations along with a revamped talent roster to enhance the content overall.
By reconfiguring the workflow, honing the storytelling and talking to audiences in their languages and on their platforms, we have helped Red Bull to increase eyeballs and engagement across the board.
The success of our work to date has led Red Bull to extend our initial three-season contract as our coverage of the UCI Mountain Bike World Cup goes from strength to strength.
Note: Stats from 2022 season.
Senior Content Producer
Please click here if you’ve got a Host Broadcast project you’d like to talk to us about.David Tippett