BT Sport Football

THE RESULT

BT Sport became a major home of both European football and Premier League coverage in the UK.

Sunset+Vine created a format and style that brought viewers closer to the biggest matches and the biggest moments in the game.

THE HOW

Our first task was to make the coverage feel established from day one.

We matched the technical standards required by the rights holders while building a presentation and analysis style with real energy and edge. Week after week, that meant strong build-up, world-class match coverage and sharp post-match reaction, all delivered by an authoritative production team and credible, outspoken pundits.