To create fresh rugby programming for BT Sport at launch. Live coverage that brings the audience as close to the action as possible while gaining instant credibility alongside the coverage available from other, more established broadcasters.
We looked at the way sport was currently being covered on television and decided to create a real point of difference for BT that utilised the kind of production - plus presenters, commentators and expert line-up - that both the clubs and our target audience would buy into and trust.
The result has been a new approach to rugby coverage on television, where everything we do is designed to bring the audience closer to the action: pitch side presentation, changing room cameras, interviews with players on the pitch and bench both pre-match and during the game.
BT Sport, Premiership Rugby and EPCR have been delighted with the impact that the coverage has given them, which has since become the benchmark for other broadcasters to aspire to and match.
Note: Stats from 2021/22 season.
Head of Rugby
Please click here if you’ve got a Live Production project you’d like to talk to us about.Nick Moody