UEFA Women’s EURO 2025

A historic event curated by Sunset+Vine for huge BBC audiences

THE BRIEF

UEFA Women’s EURO 2025 in Switzerland was set to be the biggest sports event on UK television that year.

BBC Sport appointed Sunset+Vine Scotland to produce coverage of 16 live matches through to the final, including Wales’ first appearance at a major women’s tournament and England’s run to another historic title.

THE RESULT

At the peak of England’s final win over Spain, 12 million people watched Chloe Kelly score the winning penalty on BBC One.

It was the biggest sports audience of 2025 and the perfect end to a month of elite football coverage. The production showed how major tournament broadcasting could feel smart, ambitious and emotionally in tune with the audience.

THE HOW

Working with BBC Sport, Sunset+Vine created a striking augmented reality studio set inside a virtual Swiss chalet overlooking Lake Lucerne, supported by a remote production workflow from Salford.

We committed to on-site presentation for every England and Wales match and built a sustainable travel plan between the UK and Switzerland. The on-screen team blended established names with fresh voices and a strong international mix of guests and contributors.

As interest in the tournament grew and the drama increased, the programming grew with it — bringing in voices from beyond football, including figures from television, film and music. That build-up led to a five-hour final broadcast that captured the scale, tension and emotion of England’s victory in Basel.

CREDITS

Executive Producers
Stephen Booth
Grant Philips

Programme Editors
Amy Thabet
Dylan Clive

Production Managers
Tracy van Ross
Debbie McRae

Production Team
Sunset+Vine Scotland

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Grant Philips