The Championships, Wimbledon

THE EXECUTION

Sunset+Vine delivered a ground-breaking production that set new standards in tennis coverage.

With a full HDR production and seven parallel match streams, we produced an all-day, on-location studio flagship stream featuring the best matches, news and backstage access. From a stunning Wimbledon rooftop studio, our main coverage provided a dynamic mix of expert analysis, player insights and a daily highlights program - Wimbledon - Der Tag. The show was an engaging, fast-paced review of the best moments from each day, with a 50:50 gender-balanced panel of tennis legends, like Michael Stich, Andrea Petkovic, and Sabine Lisicki.

We didn’t stop at match coverage. We introduced a new ‘Triumph and Disaster’ series, creatively summarising the drama of each day through stunning visuals and creative storytelling. Our team of commentators and reporters brought fans closer to the action, welcoming them into the hallowed Wimbledon grounds. With a production crew of 200 (primarily German speaking staff) we delivered approximately 500 hours of world class tennis coverage.

THE IMPACT

Sunset+Vine’s production for Wimbledon set a new benchmark for tennis coverage in Germany and Austria. Prime Video’s audience enjoyed a premium, immersive experience that went far beyond standard sports broadcasting.

Our innovative presentation, from live analysis with Grand Slam-winning coach Sascha Bajin to exclusive guest appearances by Roger Federer and German stars like Sami Khedira and Mats Hummels, kept viewers engaged throughout the tournament.

Our commitment to quality and creative storytelling exceeded client expectations and solidified our reputation as leaders in sports production, redefining how German-speaking fans experience world-class tennis.