Riyadh Season Cup

THE EXECUTION

Working alongside our client, Alamiya, and the World Feed team and venue productions, we built a multinational crew and devised a dual-language production model—seamlessly switching between global coverage and an Arabic-only wraparound show. Every detail mattered, so we collaborated closely with local crew members to ensure authenticity and precision.

To take fans deeper into the action, we deployed two ENG crews to capture behind-the-scenes moments, exclusive club content, and interviews with key figures, providing a comprehensive preview to the event. With a hybrid on-site and remote editing setup—spanning Saudi Arabia and our Italian production office—we kept the workflow fast, smooth, and top-tier. The combined efforts resulted in a vibrant, culturally enriched broadcast that resonated with audiences worldwide.

THE IMPACT

Blockbuster action.

Three high-end productions that had it all: plenty of goals on the pitch, a state-of-the-art stadium and broadcast, an appearance by His Excellency, a cinematic entrance by WWE’s Undertaker and fleeting appearances from both Messi and Ronaldo to thrill the local crowd and global audience.