INEOS 1.59 Challenge

Live coverage, news and social for an iconic moment in sport

The Brief

When Eliud Kipchoge sets out to break the two-hour marathon barrier in Vienna, how do you cover one of history’s seminal sporting moments while generating the largest possible global audience for the INEOS 1:59 Challenge?

News Stories
Social Engagements
Live rights Holders
degree Broadcast Solution
Field of Play

The How

Faced with a nine-day window for the event (with just 24 hours’ notice before the record attempt started) we put in place a highly innovative and agile media partnership solution that utilised our production, distribution, and content expertise to cover the event and activate it across television, digital, social and news.

On the day of the attempt the production team on location produced a total of five live feeds for all platforms, including an online clock-only version with a graphics system that allowed users to add their own information in one of six different languages. There was also an enhanced feed with graphic signposts directing viewers to live updated content on the event website.

The Impact

Despite the challenges associated with scheduling a live event with 24 hours’ notice we secured 49 broadcasters including the BBC, NBC, Eurosport and CNN. This was supplemented by a YouTube feed that attracted more than a million live viewers and global coverage across news and social channels.

Credit Roll

Project Director
Andrew Preece

Live Producer
Nick Moody

Technical Producer
Tom Copeland

Head of Media Partnerships
Sarsfield Brolly

Head of News
Sabina Mollart Rogerson

Social Strategist
Will Godsiff


Want to Know More?

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Sarsfield Brolly