INEOS 1.59 Challenge

The How

Faced with a nine-day window for the event (with just 24 hours’ notice before the record attempt started) we put in place a highly innovative and agile media partnership solution that utilised our production, distribution, and content expertise to cover the event and activate it across television, digital, social and news.

On the day of the attempt the production team on location produced a total of five live feeds for all platforms, including an online clock-only version with a graphics system that allowed users to add their own information in one of six different languages. There was also an enhanced feed with graphic signposts directing viewers to live updated content on the event website.

The Impact

Despite the challenges associated with scheduling a live event with 24 hours’ notice we secured 49 broadcasters including the BBC, NBC, Eurosport and CNN. This was supplemented by a YouTube feed that attracted more than a million live viewers and global coverage across news and social channels.