INEOS 1:59 Challenge

Live coverage, news and social for an iconic sporting moment

THE BRIEF

When Eliud Kipchoge set out to break the two-hour marathon barrier in Vienna, the challenge was not just to cover a historic attempt — it was to make sure the whole world could see it.

THE HOW

With only a nine-day event window and just 24 hours’ notice before the attempt began, we built an agile media partnership model that combined production, distribution and content expertise across television, digital, social and news.

On the day itself, the team produced five live feeds, including a clock-only version with multilingual graphics that users could localise, plus an enhanced feed with graphic prompts directing viewers to live-updated content on the event website.

THE RESULT

Despite the short notice, we secured 49 broadcasters, including the BBC, NBC, Eurosport and CNN.

The event also attracted more than a million live viewers on YouTube and generated major global reach across news and social. It was a huge sporting moment, and the coverage matched it.

Credit Roll

Project Director
Andrew Preece

Live Producer
Nick Moody

Technical Producer
Tom Copeland

Head of Media Partnerships
Sarsfield Brolly

Head of News
Sabina Mollart Rogerson

Social Strategist
Will Godsiff

Partners

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Sarsfield Brolly