HSBC World Rugby Sevens

World Rugby's global production partner for live, highlights and content.

The Brief

To bring a level of consistency, creativity, and innovation to the coverage of the HSBC World Rugby Sevens series, when historically the host broadcast had been the responsibility of the local event organiser in each host city.

Global Venues

572

Matches

Tournaments

143

Countries Broadcasting Series

24/7s

Documentary Series

Broadcasters

The how

We worked with World Rugby to develop and implement a uniform host broadcast solution that included live production of each tournament alongside the delivery of additional content such as features, digital output and various feeds for World Rugby and third-party stakeholders.

At the heart of the reboot is an innovative concept for the live coverage that turns the last two hours of each day’s play into must-watch TV. Designed specifically for free-to-air broadcasters, The Super Session World Feed Programme showcases a mix of live match coverage, features and highlights from earlier in the day.

The Impact

World Rugby have been provided with event coverage that delivers a consistent look and feel at each event. This has significantly enhanced its appeal to both broadcasters and the global audience.

Note: Stats from 2019 season.