HSBC World Rugby SVNS

World Rugby’s global production partner for live, highlights and content

THE BRIEF

World Rugby wanted a more consistent, more creative and more contemporary approach to the HSBC SVNS series.

Historically, host broadcast had been left to local organisers in each city. The aim was to build a stronger, more unified global product.

THE HOW

We worked with World Rugby to create and roll out a uniform host broadcast model across the series.

Alongside the live production of each tournament, we also delivered features, digital assets and additional feeds for World Rugby and third-party stakeholders. At the heart of the refresh was The Super Session — a world feed programme designed for free-to-air broadcasters that turned the final two hours of each day into a fast-moving mix of live action, highlights and features.

THE RESULT

The series gained a much more consistent look and feel across every event.

That made it more appealing to broadcasters and gave global audiences a more coherent, more watchable version of the sport.

This raised the profile of the series and its players, strengthened its identity and reached new audiences through World Rugby’s owned and social platforms.