When you have the Premier League, UEFA Europa League and UEFA Europa Conference League rights, how do you ensure your coverage is as premium and creative as the football on the pitch?
Our first task was to make sure the best club football in the world felt like it had been on BT Sport forever. We did so by replicating the technical standards stipulated by the Premier League and UEFA, while introducing a dynamic look and feel to the presentation and analysis around games.
Each week this approach provides excitement from the start of the build-up, through peerless match coverage to forensic post-match reaction. All made possible by a world-class production team, finger-on-the-pulse editorial and the game’s most vocal, informed and - most-importantly - credible, pundits.
BT has become the home of European football in the UK as well as a major broadcaster of the Premier League. Sunset+Vine has developed a format and style that takes viewers closer to the action and brings the biggest moments in the game into viewers’ homes from the heart of the action.
Please click here if you’ve got a Live Production project you’d like to talk to us about.Nick Moody