Armageddon Chess

Media Rights Consultancy and Distribution

THE BRIEF

World Chess approached Sunset+Vine to help launch a new made-for-television chess format.

Following an initial consultancy period, we were appointed to distribute the worldwide media rights, with a clear goal: bring chess to a new audience without losing the fans who already loved it.

THE RESULT

The Armageddon Championship Series turned chess into compelling television.

Its fast, high-pressure format gave the sport a fresh edge, and the inaugural series was broadcast by 33 networks, including Bloomberg and CNBC, across 147 countries with a household reach of 300 million.

THE HOW

Sunset+Vine used its experience of launching and growing emerging sports formats to position the Armageddon Series for a global audience.

We targeted broadcasters by market and demographic with precision, then reported back with the metrics and commercial value that mattered most to the client.

CREDITS

Head of Media Partnerships
Sarsfield Brolly

Junior Sales Manager
Joe Rahman

Sales Manager
Rebecca Jones

Media Partnerships Manager
Alice Beecroft

PARTNERS

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Sarsfield Brolly