Armageddon Chess

Media Rights Consultancy and Distribution

THE BRIEF

World Chess approached Sunset+Vine looking to hire a media agency to deliver their new made-for-television chess series. After a successful consultancy period Sunset+Vine was hired to distribute the worldwide media rights focussing on introducing chess to a new audience as well as maintaining their existing fan base.

3
Continental Qualifiers
1
Women's Qualifier
1
Grand Finale
12
Countries
300m
Household Reach
460k
Euros Prize Fund

THE RESULT

The Armageddon Championship Series redefined the excitement surrounding chess, transforming a traditional game into a riveting spectator sport. Characterised by its high-intensity and fast-paced format, the inaugural series gained widespread acclaim and was broadcast across 33 networks, including major media outlets Bloomberg and CNBC in 147 countries with a household reach of 300 million.

THE HOW

Sunset+Vine has an enviable reputation for bringing new sports formats to a worldwide audience. Nothing demonstrates that better than the Armageddon Series. We were able to target audience groups demographically and geographically with a sophistication that has only recently become possible and then report back on the value in the metrics that resonated most with our client and their commercial ambitions.

CREDITS

Head of Media Partnerships
Sarsfield Brolly

Junior Sales Manager
Joe Rahman

Sales Manager
Rebecca Jones

Media Partnerships Manager
Alice Beecroft

PARTNERS

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Sarsfield Brolly